brand advocates Archives - M4 Communications

How Content Marketing and Customer Experience Can Drive Retention

by Sue Duris in Content Curation, Content Marketing, Content Strategy, Customer Experience, Retention, Voice of the Customer 0

Did you know that by 2020, customer experience will overtake price and product as the key brand differentiator, and Bain & Company says it’s 6 to 7 times more costly to acquire a new customer than it is to retain one? So, if it’s really 6 to 7 times costlier to acquire a new customer [...]

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Direction Plus Planning Leads To Great Customer Experiences

by Sue Duris in Branding, Corporate Direction, Corporate Growth, Corporate Planning, Customer Experience, Employee Engagement 0

I consider myself a student of life. I always want to be in learning-mode so that I can improve and can continuously add value to those I help: clients, potential clients, and colleagues, to name a few. As Carol Dweck notes, in her amazing book, Mindset, that’s the growth mindset—changing, growing, and stretching oneself through [...]

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