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Archive | Lead Generation

Why Marketers Must Think Different About Content Gating

There are many opinions about content gating these days. There have been LinkedIn Group discussions about it as well as blog posts debatingĀ or trying to visualize it. I recently asked marketers on a LinkedIn Group discussion about content gating. I posed three questions – (1) Are you gating content? (2) What content types do you […]

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Online Submission Forms

No More Online Submission Forms

If Joan Crawford was alive today, her “no more wire hangers!” might be transformed to “no more online submission forms!” Online submission forms serve their purpose…sometimes. The goal typically is to generate leads. However, a company should strongly consider the implications of having that form. Is it overkill? Is it not enough? This is something […]

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