I recently asked a marketing director about customer testimonials on his company website. He openly said, "The testimonials aren't real, I made them up. Everybody else does it, so why can't we?" My second thought, after "Two wrongs don't make a right," was "Aren't you in the business of building trust? What does that say [...]
President Sue Duris was quoted in B2B Lead Blog in November 2012. Even though that was two years ago, the subject matter is as vital today as it was in 2012. The message is in order to attract people to your website, blog, community or other location, you must be relevant and add value. Consider the [...]
You did a good thing. You created content that earned you a new member into your online community. So, what's next? Plenty. You've got to keep them once you get them. Nurturing your online community takes many forms and requires a continuous time investment on your part to ensure your community members' voices are being [...]