I had a conversation with a colleague recently about customer trust and it got me to thinking about it. We are so focused on making the sale, reducing churn and growing the business that it seems customer trust is an after-thought. Yet, we must first develop relationships with customers and earn their trust for them [...]
The startup world is very exciting. It is also very challenging. All you have to do is watch a few episodes of HBO’s “Silicon Valley” to see it in action. Similar adjectives can be used to define startup PR. Exhilarating, yet frustrating. You are regularly changing on a dime, which requires you to create a [...]
Marketers, remember the old acronym that defined a marketer’s job? AIDA. Our task was to generate awareness, create interest, build desire, and cause a buyer to take action to purchase a product. Until recently, getting a prospect’s attention was kind of a crap shoot. Marketers had to depend on their own guesstimates of what the [...]