stronger-influencer-marketing

How Advocacy Helps You Build A Stronger Influencer Marketing Program

By now, you've heard about the popularity of Influencer Marketing. It's so popular that many organizations are including influencer marketing initiatives into their marketing strategies. Linqia, in its The Value of Influencer Content 2017 report, cites that 86% of marketers use influencer marketing to add more power to their content marketing engines. The ROI is [...]
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new-marketing

Is Customer Experience the New Marketing in 2017?

I've been reading posts about how Customer Experience is the new Marketing. Is it? The Difference Between Customer Experience and Marketing The definition of Marketing, per Merriam-Webster, is: "the process or technique of promoting, selling, and distributing a product or service" Dr. Philip Kotler defines Marketing as “the science and art of exploring, creating, and [...]
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How Content Marketing and Customer Experience Can Drive Retention

Did you know that by 2020, customer experience will overtake price and product as the key brand differentiator, and Bain & Company says it’s 6 to 7 times more costly to acquire a new customer than it is to retain one? So, if it’s really 6 to 7 times costlier to acquire a new customer [...]
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Great customer experiences_m4comm

Direction Plus Planning Leads To Great Customer Experiences

I consider myself a student of life. I always want to be in learning-mode so that I can improve and can continuously add value to those I help: clients, potential clients, and colleagues, to name a few. As Carol Dweck notes, in her amazing book, Mindset, that’s the growth mindset—changing, growing, and stretching oneself through [...]
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Simplicity

Simplicity is not simple. That statement comes off as being trite. But, it's true. One definition states simplicity is "clarity of expression". Apple Head of Design, Jonathan Ive, speaks of simplicity as not lack of clutter but rather bringing order and clarity to something. Looking deeper, simplicity for Buddhists focuses on only the essentials and [...]
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M4-brand extension

Brand Extension – The Only Two Questions You Need to Ask

Let's face it. You are a brand. What you communicate is your brand essence (your values, what you are all about). You can spin it to something else, but it always comes back to your brand essence. Brand is not about product. Its about values. Your values come across through your products. [youtube=http://www.youtube.com/watch?v=qjxacrSCYRE&w=420&h=315] Apple lives [...]
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