A few weeks ago I had the honor of being the guest on #AtomicChat, which is hosted by Atomic Reach. The chat occurs every Monday evening at 9pm EST. I encourage you to check out the chat especially if you are interested in how to be effective in social media and content marketing. The subject [...]
Creating and implementing an effective social media strategy is the key to global brand awareness and support for nonprofits and causes was the theme of Social Media on Purpose 2014 (#SMoP14) at Stanford last month. The mission of Social Media on Purpose is to help executives at nonprofits and other mission-driven organizations who are responsible [...]
Do brands actually engage on Twitter? In my conversations with several people over the past month, the answer seems to be a resounding "not well". I hear "they are more interested in talking about themselves" a lot. Even though Social Media Examiner's 2013 Social Media Marketing Industry Report states that 88% of marketers want to [...]
I recently asked a marketing director about customer testimonials on his company website. He openly said, "The testimonials aren't real, I made them up. Everybody else does it, so why can't we?" My second thought, after "Two wrongs don't make a right," was "Aren't you in the business of building trust? What does that say [...]
Recently Media Bistro published a post about the best times to post on a variety of social media channels. Included is a great infographic by the folks at Fannit. We've included it here: I see a post about the best times to post on social media every couple of months. In it, there is similar [...]
There are a lot of Twitter chats out there. While it is great to chat, it is important to, as Pillar 2 of Character Counts! Six Pillars of Character teaches us, respect each other. What follows are some best practices for moderators and participants to keep in mind with Twitter chats. For Moderators 1. Promote [...]
I used to think that the entertainment and technology industries were on opposite sides of the industry spectrum - they couldn’t be the furthest from each other. I felt that way about marketing within these two industries, too. Since I have been a marketer in both these arenas – I consider myself living at the [...]
Are you an effective tweeter? How do you grade yourself on Twitter? Be honest. Below is a quick checklist to make sure you are. How To Grade Yourself on Twitter 1. Do you listen? 2. Do you provide valuable, thought-provoking content? Do you make it easy for your followers to engage with you and [...]
I like to read. I'm like a sponge - I enjoy learning something new every day. I like to write, I'm a published writer and have written many blog posts for my own and other blogs. But, I have become a bit discouraged by many blogs I have read lately. I think some bloggers have [...]
