There are many opinions about content gating these days. There have been LinkedIn Group discussions about it as well as blog posts debating or trying to visualize it. I recently asked marketers on a LinkedIn Group discussion about content gating. I posed three questions - (1) Are you gating content? (2) What content types do you [...]
By Nicole Yuen It's the summer and as the weather heats up, it's a perfect time to "check-in" to ensure that your marketing is on fire to end 2014 with a bang. Use this 11-point checklist to ensure a successful mid-year marketing check-in and your marketing is on track. 1. Conduct a mid-year content audit. [...]
Last week I read a Wall Street Journal post by Jessica Livingston entitled "Why Startups Need to Focus on Sales, Not Marketing". While reading the post, I kept on remembering a line from one of my favorite films, Taps, where the lead character's father says to him, "Let me tell 'em it was growing pains [...]